Earn double profit for 12 weeks.
Bring new products to your shelves.
An exclusive network of independent retailers launching innovative consumer products before they reach the mass market.
* Selected brands are supported by international development grants, private investors, and USDA programs advancing agricultural development in emerging economies. * Selected brands are supported by international development grants, private investors, and USDA programs advancing agricultural development in emerging economies.
Why Join Club12?
Launching a new product is risky. Selling one doesn't have to be.
Sell
Carry innovative products matched to your consumers.
Earn
Double retail profit during the critical first 12 weeks.
Grow
Brands reward your store for launching their products.
What Is Club12?
A launch network built for independent retailers.
Club12 connects independent retailers with brands launching new products, giving stores first access and double profit during the critical first 12 weeks.
Why Independent Retailers?
The biggest food brands didn't start at the biggest retailers. They started with independent stores.
Move Faster
Independent retailers make buying decisions right away.
Understand Consumer Needs
Deep community ties drive smarter product choices.
First to Discover
They love finding products before everyone else.
Why 12 Weeks?
The first 12 weeks determine whether a new product succeeds or fails.
Discover
Consumers find the product.
Try
They give it a chance.
Return
They come back for more.
Club12 helps retailers and brands win those first twelve weeks together.
How It Works
Winning Formula: From Register to repeat sale, in five steps.
Register
Complete a simple application.
Get Invited
Receive product launch invites.
Choose
Select the launches you want.
Sell & Earn
Earn double profit on qualifying items.
Keep Winners
Continue stocking top sellers.
Why Retailers Love Club12
Double Profit
Enhanced margins during every launch program.
Exclusive Access
Innovative products before the mass market.
Free Membership
No fees, no subscriptions, no minimums.
Perfect Match
Products matched to your store and consumers.
Who Can Join?
Club12 is for independently owned retail businesses that control their own purchasing decisions.
Independent Grocery Stores
Specialty & Gourmet Food Stores
International & Hispanic Markets
Organic & Natural Food Stores
If you control what goes on your shelves, Club12 was built for you.
What We'll Ask During Registration
To match the right products with the right retailers, we collect key business details.
Business Info
Name, address, DUNS number, website, locations.
Contact Details
Primary contact, buyer/owner info, email, phone.
Store Profile
Product categories, specialty, current distributors.
Stats
What expected sales range. How many similar products are sold per week.
Frequently Asked Questions
Everything you need to know.
Yes. Joining Club12 is completely free.
No. You choose only the launches that fit your business.
Brands fund enhanced retail margins during the first 12 weeks of each launch.
Only products matching your store category and consumer's profile.
Yes. We've built a nationwide network of independent retailers & small chains across the U.S.
Ready to Grow Your Store?
Bring exciting new products to your consumers. Earn double profit during every qualifying launch.
Free Membership
No cost, ever.
Independent Retailers & Small Chains Only
Built for stores like yours.
Limited Founding Enrollment
Spots are filling fast.